The hottest trend of communication industry in 201

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2011 communication industry trend: mobile communication should jump out of the "entertainment circle"

editor's note: the new year's bell has sounded, WorldExpo communication, iPhone dispute, 3Q war has become a thing of the past, and the three integration, IOT, real name, and number carrying transfer are in the ascendant. However, in this new year, there are still many mysteries to be solved: the implementation of the 12th Five Year Plan is imminent. What is the impact of the economic trend and the communication industry? In 2010, a number of new policies were introduced. What will be the trend of supervision in 2011? As 3G enters its third year, what will the three major operators do? Facing the impact of the new concepts of "three convergence", "IOT" and "mobile Internet", what will be the innovation of communication technology...

at present, a variety of mobile business applications emerge in endlessly. However, not all applications have sustained vitality. In the future, promising applications include automotive applications, mobile voip+ video, social media, and augmented reality. At the same time, in order to carry these services, the development of mobile broadband networks also deserves attention. The evolution of LTE must first overcome the spectrum difficulties

at present, the more popular applications are focused on games or entertainment related applications. However, the content of entertainment and the time people spend on entertainment are always limited. One day, entertainment applications will hit the ceiling, so mobile communication applications should be more practical and more closely integrated with life

optimistic about the four mobile applications

it is conceivable that the more clever the application is, the stronger the device function is, the faster the wireless network connection speed is, and the more people use wireless devices. With the upgrading of the network, the bandwidth is getting larger and larger, which will certainly promote people to develop new and more valuable mobile applications. The following four applications are the most promising:

automotive apps

automakers have long been exploring how to use broadband Web2.0 to provide new applications, including on-board GPS, on-board information services and interactive on-board entertainment systems. The emergence of intelligence and operators' enthusiasm for 4G have further developed automotive applications. In addition to some hands-free supplies and iPods, smart can now interact with cars. The mobileinvehicle scheme launched by sktelecom in early 2010 shows that widgets can be used to turn into remote controls for unlocking cars, opening the trunk, starting the engine, tracking fuel usage and car theft alarms (matched with GoogleMaps tracker). This application is planned to be commercially available in China at the end of 2011. At the same time, car manufacturers are also designing and using intelligent car entertainment systems. For example, the myford touch system to be launched by fordmotor not only integrates intelligence into the on-board system, but also forms a client/server environment, in which the car is the client, and intelligence, flat screen computers, iPods, etc. are servers


Skype, the most influential company in VoIP, has begun to cooperate with mobile operators to operate VoIP. Its first mobile operator partner is 3UK. The cooperation results show that mobile operators are allowed to provide VoIP in their networks. What they get is more than what they lose. In 2010, mobile VoIP generated 15billion minutes of calls on the mobile, and juniperresearch predicts that it will increase to 470billion minutes by 2015. How well mobile VoIP can do depends on many factors, including regulatory policies, operator attitudes, etc. Mobile VoIP based on WiFi may cause the greatest damage to operators because it completely bypasses mobile. Juniperresearch predicts that by 2015, VoIP on global WiFi will eat up $5billion for operators. Therefore, if mobile operators actively embrace VoIP, they will get more than they lose. It is unwise to push VoIP to WiFi


mobile social networking is now more popular than email, and more and more people check Facebook while driving. According to TNS, on average, mobile users spend 3.1 hours a week on social networking and only 2.2 hours on email. People in China, Japan and South Korea are particularly interested in online games, which has promoted the development of mobile social networking. In fact, social games themselves are a very promising hot market, but the development of the game market must understand the local characteristics and develop according to local conditions according to the regional differences in user behavior and hobbies. For example, virtual characters are far more valued in the east than in the West

AugmentedReality (AR)

AR applications have now appeared in mobile games, museum guides and other aspects in various forms. According to arcchart, AR will affect almost every industry, especially retail, entertainment, tourism, advertising and other industries, and it is estimated that the revenue generated by mobile AR applications will reach $2.2 billion by 2015. At present, there are more than 200 independent mobile AR applications in the iTunes Appstore and more than 50 AR applications in the androidmarket

lte development needs to overcome spectrum difficulties

the rich variety of mobile communication applications has also led to the demand for greater bandwidth. Therefore, the pace of global network evolution to LTE is also accelerating. According to the LTE evolution report released by the global association of mobile providers (GSA) on October 26, 2010, 156 operators in 64 countries around the world have invested in LTE, while in the GSA report at the end of August, this number is only 46 countries and 101 operators. Among the 156 operators mentioned above, 113 operators from 46 countries promised to deploy LTE for commercial use. There are six countries that have opened LTE commercial business: Norway (teliasonera), Sweden (teliasonera), Uzbekistan (MTS, ucell), Poland (mobyland and centernet), the United States (metropcs) and Austria (mobilkomaustria)

ltetdd has also made gratifying progress. China Mobile launched the world's first ltetdd demonstration manual coincidence with the main needle for the 2010 Shanghai WorldExpo, and then established ltetdd tests in Qingdao, Xiamen, Zhuhai and overseas (in cooperation with foreign operators). Huawei has signed a framework contract with aero2 to deploy the world's first commercial ltetdd network in Poland and officially opened it in early 2011

although the pace of global operators towards LTE is accelerating, it does not mean that the deployment of LTE will be easy and plain sailing. In fact, deploying LTE will still face many challenges, including frequency coordination, voice transmission, cell layout, return line, security, terminal equipment, traffic management, tariff policy, intellectual property rights, interoperability, multi (2g/3g/b3g) coexistence, etc. Among them, frequency coordination is a major problem currently facing. We know that one of the great benefits of GSM is that due to the coordinated frequency, it can realize international seamless roaming and bring great convenience to users. LTE can work in different frequency bands of different sizes, including 700/800mhz digital dividend frequency band, 2.6GHz and 2g/3g redistribution frequency band. If the frequency cannot be coordinated, the contradiction will be transferred to the terminal, and multi band terminals will have to be built, thus increasing the cost, complexity and reducing efficiency

attach importance to body region research

body region (ban) is a kind of collateral attached to the human body. It consists of a set of small and movable sensors with communication function and a body master station (or ban Coordinator). Each sensor can be either worn on the body or implanted into the body. The coordinator is the manager of the network, and also the connection between ban and external networks (such as 3GPP, WiMAX, WiFi, etc.), so that data can be transmitted and exchanged safely. Because these sensors communicate through wireless technology, ban is also called wireless body area (WBAN)

the initial application of ban was mainly in the field of medical care. In particular, it is used to continuously monitor and record the health parameters of patients with chronic diseases (such as diabetes, asthma and heart disease) and provide some way of automatic therapy control. The spectrum used for ban communication is currently MHz, which is called mics (implantable medical communication service) band. MICs is an ultra-low power, unlicensed mobile radio service, which specially transmits data related to patient medical equipment. MICs allows individuals and medical personnel to implant medical devices with ultra-low power without interference to other users using the spectrum. The working distance is meters. There is no strict modulation mode or signal format, which depends on the specific application


q: when did you start using 3G services? What is the overall evaluation

a: TD in 2008 - in addition, during the trial commercial period of SCDMA, I tried it as an experience user for a period of time. With the boom of global new energy vehicles, 3G was on the rise, but it was still very immature at that time, so I didn't use it for a period of time. Now I use a ZTE model for the elderly, which is very suitable for people who are old and don't have much entertainment needs

q: if you can transfer with number, will you choose to transfer

a: I use the network of China Mobile. Now I haven't found anything bad. If I want to switch, Unicom and telecom must come up with something different to attract me, either with significantly higher bandwidth or some special businesses or services. Unfortunately, I haven't found any difference between the three operators, so I won't switch

q: what are the characteristics of the communication business you purchase

a: now the business provided by operators is too entertaining, which is not very attractive to an elderly person like me. I hope the industry can notice this. China now has more than 200 million elderly people over 60 years old, and their needs are also very important. How should communication equipment screws or businesses adapt to the elderly market? Japanese operators are taking the lead in this regard. Japan has been developing easy to wear electrocardiogram (ECG) sensors and safe low-power body domain technology. China should also be prepared in this regard as soon as possible. Communication industry

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