The hottest trend of China's cosmetics packaging a

After China's entry into the WTO, global brand management has become an important strategy for enterprises in international competition. Brand development, brand education, brand innovation and other issues have also been increasingly valued by domestic enterprises. Although there is no rich brand management experience of international brands, and there is a lack of management methods for successful brand operation, Chinese national enterprises are still constantly exploring and seeking development in innovation. Take the cosmetics and washing products industry as an example. Although people still have the impression of white porcelain bottle, green iron cover, antique and affordable "great friendship" snow cream in their minds, there is another point that it is generally divided into two types: digital display and computer control. One is an old brand that was famous all over the country in the 1980s and has hundreds of millions of customers. Now, it can only rely on increasingly reduced consumer groups to maintain its meager sales. There is only one purpose for the intervention of external information, the application of new technologies, the emergence of new products, and therefore the overwhelming packaging and publicity - to compete for every customer. 5. Customers who are hesitant about the detection of finished products and semi-finished products. In today's extremely rich goods, without change and innovation, they will be eliminated

packaging materials for cosmetics

in the general sense, "cosmetics" actually includes skin care products, beauty salons and perfume. All kinds of eye cream, night cream, SOD honey and sunscreen can be classified as skin care products; Shampoo, conditioner, hair dye, lipstick, eyebrow pencil, nail polish and other cosmetics can be classified as beauty products; And perfume can always be a family of its own

cosmetics, as a kind of fashionable consumer goods, need high-quality packaging materials to enhance its value. At present, almost all kinds of materials are used in cosmetics packaging, while glass, plastic and metal are the main cosmetics packaging container materials, and cartons are often used as the outer packaging of cosmetics. Constantly developing new materials and processing technologies and pursuing new shapes have always been the focus of the industry on the development of cosmetic packaging containers. The application scope of materials is not limited to glass bottles and plastic bottles. The application of new materials has also become a way for the cosmetics industry to launch new products and improve existing products

new sealing hose cover

crown cork seal company recently announced that the use of its newly developed sealing cover by personal care product manufacturers can significantly reduce water penetration and product waste, and protect the integrity of the brand. The newly improved 2-inch cover improves the waterproof ability between the cover bottom, pipe neck and cover body, and protects bath products from dilution

this kind of bottle cap is very suitable for personal care products, especially shower gel, lotion, shampoo, hair care lotion and soap. The polypropylene cap has high sealing performance and can prevent moisture from penetrating into the neck. The extended cover opening sheet can protect the pipe cover and the top part of the cover. In addition, the top part of the cover is very close to the hinge, which can better prevent the entry of moisture, which eliminates the possibility of dilution of contents and mold growth, and is the key to protect the integrity of the product and reduce waste

the color of the sealing hose cover can be selected according to the package or the whole product, which helps the market department convey a unified and profound brand concept and increase the purchase attraction. The pipe cover has various sizes to choose from and can be customized for customers

take the well-known P & G (Procter & Gamble) as an example, the bottle material of its new "exciting" bath brand has changed the previous hard plastic texture, and chose a more humanized soft and hard plastic packaging, which virtually increases the affinity of its products. It can be said that the successful launch of "exciting" has something to do with the choice of packaging materials. Similarly, "Pantene" has made a lot of efforts to improve the packaging pattern and material on the basis of the existing strong brand, injecting fresh vitality into the old brand. It can be seen that fashionable, eye-catching, dynamic and interesting outer packaging design and the adoption of new bottle type will become one of the means for cosmetics manufacturers to win the terminal

in the field of skin care products, durable and exquisite outer packaging is emerging one after another. Take the crystal series products produced by Dalian Ecological Beauty Cosmetics Co., Ltd. as an example: first, because of its unique paste manufacturing process - the first fully automatic computer paste making machine, essence with different functions are made into spherical particles, filiform flowers and other shapes, and placed in Mile like transparent gel, which is not only crystal clear, fashionable and beautiful in appearance, Moreover, because it completely seals the essence and uses the conduction effect of active metal ions, it can recover the natural vitality of the skin and eliminate skin problems more quickly and effectively than ordinary cream skin care products. Taking into account the beauty of its paste, the designers have a tendency to choose plexiglass materials with good transparency, strong plasticity, the same hand feeling as glass and more solid, coupled with gold and silver bottle caps with high quality and gloss, which endows the crystal series cosmetics with luxurious and fashionable connotation. The products have been favored by young and middle-aged female consumers since they were put on the market

the development trend of cosmetic packaging in the future

the packaging of cosmetics needs to be protective, functional and decorative. The Trinity is the development direction of cosmetic packaging in the future

◆ fresh packaged cosmetics will occupy a considerable market

in order to meet the needs of customers, manufacturers produce products without preservatives. Manufacturers fill them in tiny containers so that customers can use them all at once. For example, many brands of essence use this packaging method. The price of this kind of cosmetics is too high to become a mainstream product in the market, but it is a symbol of the future fashion and luxurious lifestyle, so there will be a stable consumer base

◆ development and design of green packaging materials

many cosmetics manufacturers have begun to pay attention to environmental protection, and have also added environmental protection considerations to the selection of cosmetics packaging materials with a variety of energy storage technologies at present, considering whether these materials can be recycled, which is in line with the increasingly valued awareness of environmental protection

◆ multilayer plastic composite technology

it can make multi-layer and different kinds of plastics compound together and form plastic at one time. You can choose any imaginable color and design all kinds of containers. With the multi-layer plastic forming technology, on the one hand, the plastic packaging can completely isolate light and air and avoid the oxidation of skin care products. On the other hand, by mixing different kinds of substances, it can obtain wonderful visual effects and unique hand feel on the appearance, and improve the flexibility of the hose

◆ vacuum packaging is quietly emerging

vacuum packaging can protect skin care products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high resilience. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complex containers

◆ plastic bottles still occupy an important position

the advantages of plastic containers have always been light weight, strong and easy to produce. Through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparent characteristics that only glass once had. In addition, PETG is easy to be dyed into various colors, and its transparency remains unchanged even after anti UV treatment

on the whole, foreign cosmetics enterprises are more skilled than domestic enterprises in the design of outer packaging and the application of materials, and they are also more extensive and creative in the selection of materials. However, we believe that with the maturity of the market, the growth of domestic cosmetics enterprises, and the gradual enrichment of relevant materials and information resources, more Chinese local cosmetics enterprises will play an important role in the international cosmetics stage in the next two to three years

China's dairy market is eager for high-tech packaging

recently, it was learned at the national liquid milk production planning meeting held by the State Economic and Trade Commission and the State Light Industry Bureau that the rapid development of China's dairy market has increased the demand for relative production and processing equipment, such as ultra-high temperature sterilized milk packaging line. At present, in China's liquid dairy products, pasteurized milk accounts for 60%, ultra-high temperature sterilized milk accounts for 21.1%, and cheese accounts for 19%. Among them, ultra-high temperature sterilized milk showed an obvious upward trend, mainly due to the long delivery period of ultra-high temperature sterilized milk, diversified packaging, storage and convenient carrying. In addition, at present, only 15% of China's 1500 dairy production enterprises have imported equipment, which is undoubtedly a potential market for overseas suppliers

according to the survey, China's per capita annual milk consumption is only 6.4 kg, far lower than the international average of 105 kg, and the market development space is extremely broad. With the rapid improvement of people's living standards, the increasing demand for dairy products, and the acceleration of the dairy industry by the government, China, which accounts for 20% of the world's population, will be the focus dairy market in the 21st century